
In this article, I’ll attempt to answer those questions. I’ll evaluate Haida filters on three criteria: cost, performance and on the system (do they have the right sizes and types of filters and a good build quality in the filters and filter holders).
Haida is a Chinese company started in 2007 that specializes in optical glass filters for photography and other uses. They make UV, polarizer and ND and graduated ND photographic filters that cover most popular screw-on sizes, from 46 mm to 127 mm. Haida’s square and rectangular filters are available in 83 mm, 100 mm and 150 mm sizes, along with the matching filter holders.
If you’re not familiar with ND filters and the roles they play in photography, check out this ND filter 101 article.
COST
For photographers suffering from GAS (Gear Acquisition Syndrome), equipment that delivers great performance for a reasonable price is a real winner. Haida filters are relatively inexpensive—not the most expensive, nor the cheapest.
For example, in a recent price check on Amazon, I found a wide variety of screw-on 67mm 10 stop ND filters at widely varying price points. At the higher end, a Breakthrough Photography filter was $169, and a B+W was $120. Haida’s version came in at $59, while you could score an Ice filter at $28 or a ZOMEi filter at $35.
Like several other Improve Photography’s writers and hosts, I have and love the Tamron 15-30 mm f2.8 lens. However, the front element is a big, convex piece of glass, making screw-on filters impossible to use. The same is true of the Nikon 14-24 mm f2.8 and the new Pentax 15-30 mm f2.8, and a few other lenses. As many photographers regularly use polarizers or neutral density (ND) filters in the field, the limited choice of filters and filter holders for this lens has been a frustration.
Haida is one of a small number of companies making rectangular filters and holders in the 150 mm size that fit these lenses in addition to the more common 100 mm filters. Here they’re mainly competing for your dollars against Lee, NiSi, Cokin and Formatt Hitech filters. Breakthrough Photography, a favorite of Improve Photography writers, is about to enter the square and rectangular ND filter market with 100 mm and 150 mm filters and a 100 mm (but not a 150 mm) filter holder.
Looking at prices for 150 mm 10 stop ND filters and filter holders, my recent price check on Amazon showed that Haida was, again, competitive.
| Formatt Hitech Firecrest 10 stop ND | $255 | Lee Mark II 150 mm filter holder | $200 |
| VuSion 10 stop ND | $255 | NiSi 150 mm filter holder | $170 |
| Haida Nano Pro 10 stop ND | $179 | Haida 150 mm filter holder | $125 |
| Lee Big Stopper 10 stop ND | $175 | SIDTI 150 mm filter holder | $30 |
| Haida 10 stop ND | $129 | ||
| Ice 10 stop ND | $89 |
FILTER PERFORMANCE
So, the price is reasonable but how does Haida perform?
It seems like everyone has an opinion on the best ND or polarizer filters. Many in the Improve Photography community love Breakthrough Photography’s filters. They are thoughtfully designed, well crafted, high quality, color neutral gems. Lee filters have a well-deserved reputation for quality, but have a slightly blue color cast. And there are other good filter choices. If you want a better idea of the range of clarity and color casts of ND filters, Mark Morris posted a detailed review of 30 of the leading types.
I set out to get a sense of Haida’s comparative value by testing their polarizer and 10 stop ND filter for image quality (does it degrade the sharpness of the image) and color cast. For this test, I set up to photograph a building that had lots of architectural details and some signage. The building was roughly 1,000 feet away on a sunny day. I set my camera (Nikon D750) up on a stable tripod. I shot all the test images with my Tamron 24-70 mm f2.8 lens, so I could include screw-on Breakthrough Photography filters. All settings were the same for all polarizer shots and for all ND filter shots and no post processing was applied.

The first thing you notice is that the Haida polarizer (on the right) has a warm color cast, which is quite noticeable compared to the Breakthrough filter. Hmmm, good polarizers don’t usually have a color cast. This warm cast can be removed in post processing but, in some cases, the warm tones might be welcome, for example at sunrise or sunset or to warm up a shadowy scene. Some photographers buy expensive warming polarizers as they like that warm look so much. So, the color cast isn’t a deal breaker.
Next compare the clarity of the two filters. Looking at the upper corner of the building, where a banner hangs, examine carefully the lettering, the balcony railings and details on the building. The image from the Breakthrough Photography polarizer is slightly sharper. The lettering is a bit crisper and the details of the balconies and bricks are a touch more defined. However, the Haida yields very good image quality.



In the image below, I compared an unfiltered shot of a creek (left) with a shot using the Haida filter (center) and a Lee Big Stopper (right). Absent the warm cast to the Haida and the cool cast to the Lee, the sharpness of the details on each was very, very close.

My experience with the Haida polarizer and its warm color cast keeps me from giving it a high recommendation. It is certainly good enough if you’re on a budget and don’t mind spending a little time correcting the color in post processing. For circular polarizers, there are many choices of quality brands. If you want a 150 mm polarizer for removing reflections in a very wide angle shot of a creek, for example, this one is quite acceptable.
You can get the best of both worlds if you are using the 100 mm filter holder. Haida cleverly included threads on the front of the filter holder adapter that will accommodate an 86 mm circular polarizer. So, you can use your favorite brand of polarizer with this set up.
GLASS, RINGS AND FILTER HOLDERS
Haida uses high-quality optical glass in its filters and does not offer any resin filters. The screw on filters are encased in an aluminum ring that seems reasonably sturdy but is a step below that of Breakthrough Photography or B + W. Haida’s newer filters have a nano coating that protects against scratches. I’ve seen little to no vignetting and they handle flare quite well. If you start stacking filters, the vignetting will rapidly become apparent at wide angles.

These filter holders are also made of aluminum but appear sturdy and durable. They come with three filter slots installedand the parts to add two more. Using the 100 mm holder and shooting wide angle compositions, you will encounter some vignetting. The Haida filter holder had less than my Formatt Hitech filter holder, but it was still noticeable. With the 150 mm holder, I’ve seen almost no vignetting at all, even shooting at 15 mm. However, using the extra filter holder parts will begin to introduce vignetting.

THE VERDICT
I am impressed! Haida has a lineup of reasonably priced, quality filters and holders that are a good by for the budget-conscious photographer. They are well made and perform just fine. While a pro may not be tempted to ditch his Singh Ray or her B + W filters, Haida offers a fine option to many of the rest of us.