View Post

Avoiding Failure On Your First Commercial Photo Shoot

In Marketing/Business by Kirk Bergman3 Comments

It is very exciting to have the opportunity to produce images for a company.  Finally, someone that understands the importance of high quality photography and wants to make an impact with their marketing!  And they came to you to help them with that!  While the idea of shooting beautiful models on-location is thrilling, there are …

View Post

How To Price Your Photography Prints

In Marketing/Business by Nathan10 Comments

For those who regularly check into Improve Photography you may see my articles on business. I have been actively pursuing a side gig of selling my landscape prints around Southern Utah and have been seeing some success. With the successes and failures I have learned a few things, one of those is the most asked …

View Post

How I Produced a Major Kickstarter Campaign

In Marketing/Business, Portrait by Erica Kay0 Comments

Many of you know me as Erica, Portrait Session podcast host and wedding photographer. But here lately, I’ve been venturing into new, uncharted territory (uncharted for me, at least). This territory is the world of large-scale production management and direction. As my studio transitions away from the retail portrait sphere and toward marketing productions and …

View Post

How Photography Business Owners Can Stay Focused

In Marketing/Business by Bryan Striegler6 Comments

What should you be accomplishing right now? Were you working on something and then randomly decided to read this article? Now, don’t run off and go back to work quite yet. I was just trying to make a point. If you’re anything like me, when you’re working on your computer you often find yourself distracted …

View Post

The Dark Side of Starting a Photography Business

In Marketing/Business by Kirk Bergman21 Comments

Being your own boss has some great benefits.  You get to set your own schedule, you don’t have to ask anyone’s permission to take the kids to Disneyland, and best of all, you get to make money doing something you love (the ultimate dream).  However, starting your photography business isn’t all it’s cracked up to …