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What Photographers Need to Know About Insurance

In Marketing/Business by Frank Gallagher

  There are many reasons to have some kind of photography insurance and just about as many insurance products.  Some policies are specifically targeted at photographers and some are more general purpose.  Which is right for you? Photographers accumulate a lot of gear, which can be lost, stolen or damaged.  (Check out Jeremiah Gilbert’s tips …

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How to Start a Photography Blog and Grow It Fast

In Marketing/Business by Christopher Mowers

Starting a photography blog can be a daunting project. There is so much to consider, and every decision you make in the beginning may have to be undone later. It’s totally understandable to feel lost and a bit overwhelmed. When buiding a photography blog that you want to grow, it is important to know how …

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Marketing Your Photography Skills to Attorneys

In Marketing/Business by Andy Perkins

Attorneys have a growing need to present judges and juries with visual evidence, both photo and video. Professional photographers who can produce prompt and responsive services, and who want to expand their availability for professional work, should consider marketing their services to the legal community. Litigation support services won’t likely require much post-processing or large-format …

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How To Market Your Photography Business with Pinterest

In Marketing/Business by Pete LaGregor

There are 175 million people on Pinterest. 75 million of them are in the United States. This pales in comparison to Facebook’s 2 billion (yep, with a “b”). But don’t let this dissuade you, Pinterest could still be more valuable to photographers than Facebook, especially now. If you are a photographer who is ignoring Pinterest, …

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5 Things Photographers Do to Lose Clients

In Marketing/Business by Bryan Striegler

How often do your clients come back to you? Do all of your clients book you again and again, year after year? Do they love you and sing your praises to everyone? Does all of this sound like you or do the majority of your clients book you once and you never hear from them …

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8 Ways To Supercharge Your Portrait Business This Year

In Marketing/Business by Pete LaGregor

Every professional photographer wants to make more money with their photography business. There are basically two ways to make more with your photography business: 1) increase your average sale OR 2) increase the number of sales. For most of you out there, the best path to take is increasing your average sale. Sure, there are …

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13 Tips for Starting a Photography YouTube Channel

In Marketing/Business by Julian Baird

The use of social media in photography has become prevalent in recent years.  Though most photographers now share their still images on social media, many are now taking it to the next level by sharing their knowledge and stories using video.  So if you are thinking about putting yourself out there on YouTube, here are …

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5 Photography Client Management Solutions Compared

In Marketing/Business by Deb Mitzel

You’re running your own photography business and you’re the “jack of all trades”…any chance you could use a little help? Do you feel like you need to get organized so you’ll have more time for family, clients, or to work on other aspects of your business? I think most of us who are solopreneurs can …

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How to Register Your Photographs With the U.S. Copyright Office

In Marketing/Business by Brenda Petrella

Are your photographs protected against copyright infringement? What rights do you have and how do you properly protect your images from theft? This article will review the basics of copyright protection for photography and how to incorporate copyright registration into your normal workflow. Full disclosure: I am not giving any legal advice or legal interpretation …