The town of Bergün Filisur in Switzerland has banned all landscape photos in and around the city. Why? Because the quaint little town is so beautiful that they don't want to make those who see the photos sad for missing out on being there. Yes, seriously.
Here is the Google Translate version of their press release:
[x_blockquote cite=”City of Bergün Press Release” type=”left”]It is scientifically proven that beautiful vacation photos on social media make the viewers unhappy, because they themselves can not be on the spot. The municipality of Bergün / Bravuogn wants to prevent this because of the happiness of all people and because it has a particularly picturesque landscape to offer. A community-wide and cordial photographing ban was decided. [/x_blockquote]
City officials are busy removing all landscapes of the city from Facebook and their official website, with only a few left at the time of writing.
Unfortunately, the town's ban may have missed the mark because I've spent the entire morning looking at gorgeous photos of Bergün. I feel incredibly depressed.
Obviously, this is a PR stunt, but it's a hilarious one.