I received a phone call a few months ago from a photographer who had moved out of town and wanted to pass a reference to me. Â FANTASTIC! Â The client was a business who wanted a photographer to shoot their black tie event. Â The photographer who called me had shot the event for many years. Â I asked the photographer how much the client paid to shoot the 2-hour event, and he said it was a $500 job.
Next, I called the client. Â I could have immediately told them that I was willing to accept the same $500 price that they had paid the photographer in years past, but I wanted to make sure I got as much out of the deal as they were willing to give.
I remembered something from a Dale Carnegie book (How to Win Friends and Influence People). Â He said something to the effect of, “The first person to mention the price in a business transaction is ultimately the loser.” Â I thought I'd put that to the test, so rather than quoting the business a price of $500, I asked them a question.
The question I asked was, “What is your budget for this shoot?” Â The representative from the company said, “$1,300 for the 2-hour event.” Â I shot the event and received almost three times as much money from the gig as I would have if I had been the first one to mention the price.
If you're going to be successful in your photography business, you need to be business minded. Â The price of photography services is quite subjective, and many clients simply have no idea what hiring a photographer costs.
I am not suggesting that photographers should never quote a price. Â It's nice for clients to know exactly what you'll charge just by looking at your website; however, you can also lose a lot of money in potential business by being too forthcoming with your prices. Â This was the lesson I learned.
Hello,
I am a college student who recently started a freelance photography service. What all should I offer when doing graduation photos? Simply a CD with the clients’ photos or more?