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11 Online Print Labs Compared [Print Quality Test]

This is the most expensive post I've ever written.  Over the last year, I've been asked dozens of times to do a comparison of the online photo printing labs to see who has the best print quality.  I surveyed the members of our group on Facebook and found the 11 most popular online photo print labs and ordered the same 5 prints from each lab (which cost me over $250!).

Then, we performed a blind test to find the best print quality, price for the five photos of various sizes, and even called many of their customer support numbers.

UPDATE: After publishing this post, MANY MANY MANY of our listeners pointed out two things that need clarification: (1) I personally interviewed the owners of Pro DPI and they said amateur photographers ARE allowed to register and order from their lab.  The requirement of “professional photographers only” when registering on their site is not accurate.  The intent of that warning is to remind users that this lab is only for photographers and not consumers.  Amateur photographers CAN use Pro DPI.

(2) A few users mentioned that the prices we quoted in our test are not the same prices they are seeing when ordering from the companies.  This is because shipping charges will vary depending on where you live.  We could only test the cost that we were charged by the companies to ship to our studio.

Below, you'll find the results.  After the graphic representation, I list each of the online print labs and some notes about my experience in ordering from them.  Although several of these labs offer affiliate programs where I could earn money by endorsing them, I have chosen not to accept ANY affiliate offers from these labs so that this test can remain impartial and unbiased.

printing-comparison-results

comparison of pro dpi to snapfish
Pro DPI on the left, Snapfish on the right. Would you be okay with delivering photos to someone with alien skin tones? Ick!

Pro DPI

Pro DPI was the overall winner of the test.  This was especially surprising to me because they had THE CHEAPEST prices of all of the 11 labs we tested, and because I had never even heard of this company before polling our readers to determine which labs we should test.

Contrary to what their website says when attempting to create an account and order the first time, AMATEUR PHOTOGRAPHERS ARE ALLOWED to order from Pro DPI.  We confirmed this in speaking with the owners of the company.

Pros: Pro DPI was the overall winner of the test.  They had the best print quality, being selected first place in 3 of the 5 tests.  That is significant because the top 4 or 5 prints from each test were often very alike, but the prints from Pro DPI stood out.  Our order of 1 5×7, 4 8x10s, and a 11×14 cost only $12 including shipping.

Cons: The biggest drawback to Pro DPI is their website.  The information is not laid out in a logical fashion, so it takes a while to navigate the site and do what you need to do.  For example, it took me over 10 minutes to find the pricing for their prints, because they made it a PDF and put the information under the “Downloads” section of the site instead of in the navigation bar, where they should really put it because their prices are terrific.

The shipping speed for Pro DPI was worthy of 4 stars.  We received the prints faster than most of the prints, but some companies shipped the prints faster.

Nations Photo Lab

Pros: The print quality from Nations photo lab is excellent.  We were particularly impressed with the amount of detail in the prints, which were 3rd best overall in terms of print quality.  Also, we like that they offer both a web-based ordering system or a traditional ROES system.  That way, it is simple to order quick prints without firing up the ROES software.  The prices at Nations were quite good.  The order of 5 prints cost $15.51, which is only $3.51 more than the price leader.

Last, their customer support is top-notch.  When I called in with a contrived customer support question, there was no robotic “press 1 if… press 2 if…”  A real human being answered the phone immediately and was friendly.

Cons: We didn't run into any significant drawbacks to Nations Photo lab.  The print quality was good but not quite as good as Pro DPI, the prices were good but not as good as Pro DPI, and the customer service was excellent.  There was no significant drawback that put them in second place, it was more for the fact that pricing and print quality were slightly better at Pro DPI.

WHCC

Pros: Pricing from WHCC was excellent.  Our order cost $12.55, which is only 55 cents more than the price leader.  The main reason to choose WHCC is not for the price, though.  It's about the lollipop.  I was pleasantly surprised to find a lollipop (which my kids enjoyed) and a hand-signed thank you card in the box.  It's about the little things 🙂

Cons: Our main concern with WHCC was the print quality.  Customer service made me wait about 2 minutes on the phone before I got to talk to someone.  The ordering process was reasonably fluid, but I had a difficult time changing my address.

Miller's

Pros: Miller's positions themselves at the high end of the market, so you get a few nice bonuses by choosing Miller's.  They were the fastest shipping of all of the print labs, and their packaging was beautiful enough to impress clients when they receive their prints.  Print quality was quite good, coming in at 2nd overall, and frankly there was little difference between the top 3 or 4 labs in each test.

Cons: The biggest drawback to using Miller's is the price–our order cost $19.60.  Also, I had to wait 10 minutes for customer service to pick up the phone.  While the customer service rep was not rude, I didn't find her to be overly friendly either.

Last, you have to APPLY for an account in order to make your first order, which made me feel like I was in a Blockbuster Video store in 1995. Little things like that annoy me, because it's such a waste of my time (this was also true of one or two of the other labs).

Bay Photo

Pros: Bay photo came in at 3rd place overall in the print quality test.  Their black and white photo particularly stood out from the crowd.

Cons: The pricing of Bay Photo was not as good as the competition, costing $19.44 for the prints that I ordered.

Tough to see in this picture, but the biggest difference between the prints is color casting.  Many of these prints came out with a green color cast, and some with overly vibrant colors.
Tough to see in this picture, but the biggest difference between the prints is color casting. Many of these prints came out with a green color cast, and some with overly vibrant colors.

MPIX

Pros: Print quality was quite good, and MPIX narrowly defeated Nations Photo for the title of Best Black and White Print.  MPIX is a the consumer-oriented division of Miller's (mentioned above).

Cons: The biggest drawback to MPIX is the price–our order cost $23.16, which is almost double what our order cost at Pro DPI.

Adorama PIX

Pros: The ordering system is easy to use.  I was anxious to test out Adorama Pix, because they are the lab that I most frequently used before the test.  But now that the test is complete… I'm switching to Pro DPI.

Cons: Adorama PIX performed at a mediocre level on virtually every test.  Their prints were never in the bottom of the pack, but they weren't even close to the quality of the top-performing labs.

EZ Prints

Pros: Ordering prints was easy and fast.

Cons: The cost was $17.58, which is about average for all of the labs involved in the test.  Print quality was sub-par.

Walmart

Note that we ordered our prints from Walmart online and had them shipped to us.  This was not an order from a local Walmart.

Pros: Pick up in store or have them shipped.

Cons: Print quality was dramatically worse than many of the labs.  Our order cost $16.96, which was surprisingly $4.96 more expensive than the cheapest lab.

Snapfish

Pros: Ordering was fast and easy.

Cons: Friends don't let friends order from Snapfish.  I had always thought that Snapfish and Shutterfly were the cheapest places to order prints, but I was surprised that they were two of the most expensive companies.  Our order at Snapfish cost $20.74.  The print quality from Snapfish was shockingly bad when compared to the other labs.  Also, they shipped some of the prints in a tube, which made them curl up (not exactly presentable for a client).

Shutterfly

Pros: Ordering was fast and easy.

Cons: Much like my review of Snapfish, Shutterfly performed very poorly in our testing.  Our order cost $27.08, which is more than double the price of the lab with the best print quality–Pro DPI.  Frankly, there wasn't anything to like about these prints when compared to the other brands.  It was a disaster.

Methodology in Performing the Test

Our labs were selected by the members of our group.  We did a poll and asked which online photo print lab they used most often.  This meant that we were testing high-end labs like Miller's, as well as labs that are generally not considered professional.  While it may not seem fair to compare a consumer print lab to a professional lab, we found out from the test that the consumer labs like Snapfish and Shutterfly were two of the most expensive labs!  So testing the most popular labs instead of only the “pro” labs turned out to be quite interesting.

When ordering prints from the companies, we did what we could to use the same brands of paper between all of the companies, the same finishes, etc.  We ordered 5 prints from the labs.  The prints were in a variety of sizes from 5×7 to 11×14.  Some of the photos were portraits, some landscape, some black and white, etc.  We also viewed the prints under controlled lighting conditions, and both Dustin and I each judged the prints according to two criteria: (1) What print looks the best? and (2) What print is most like the photo we ordered from our color-managed screen?

When all the prints were in, we wrote the name of the print lab on the back of each print and spread out the prints, face up, on a table.  We then carefully looked at each photo (without knowing what company it was from) and ranked the photos from best to worst.  This way, we were entirely impartial.

On a side note, I also brought the photos home from the studio and had my wife look at the photos.  Her results in selecting the winning photos was nearly identical to the results that Dustin and I got.  The confirmation of a non-photographer helped me to know that we were judging the prints on things that really make a difference and not overly-technical things that only photographers care about.

Tests of online print labs have been done before.  Smugmug performed a test a few years ago, but their test was of the print quality for color-corrected prints.  Most photographers do not use color correction because we like to be able to control all colors, exposure, and contrast ourselves.  A good print lab will produce a print that is exactly the same as the file the photographer sends in.  That way, I won't get surprised with how the lab chooses to change my work.  Also, that test did not include the popular labs which are commonly used by photographers, but who do not market to higher end photographers, such as Snapfish, Walmart, and Shutterfly.

Disclaimer: While we put a significant effort into making this test accurate and impartial, we are frail human beings.  A few of the labs didn't have the option to allow for non color-corrected prints or we couldn't find that option, etc.  When posting information about the companies, we did not include all information about each company–only what stuck out to us.  For example, we complained about Miller's requiring an application, but this was also true of some of the others.  Our results may not be typical of all users, but we hope that this test at least provides some insight as you choose a photo printer that works for you.

333 thoughts on “11 Online Print Labs Compared [Print Quality Test]”

  1. I’m a new ProDPI fan. I used to use WHCC exclusively, but their customer service was lacking, I’m afraid. But I am still cracking up about the props you gave them above because they always put a lollipop in the box 🙂

  2. This great! Thanks for putting all the time and energy into such a valuable resource.

    I’m confused though regarding pricing between Bay Photo and ProDPI. I’m looking at a 16 x 24 print, Lustre (non-color correction). I’m seeing $16.00 for BayPhoto and $21.25 for ProDPI. Yet BayPhoto got 2 stars for pricing compared to five stars for ProDPI. Am I missing something?

  3. I wish you would have tried Walgreens Photo, they have excelent prices, very good print quality and customer support is ecellent. Printing times are very fast and usally done before pick up time. Just a different view.

  4. I use proDPI and love them. They also send a sour punch straw with their orders…I do love the quality of their prints and their price too. I got 5 free 8 x10s with my first order and they send you samples of all the different papers/finishes…and great customer service.

  5. Nice reminder that I need to look at DPI again. I believe they moved from California to Denver, CO which is very close to me. I use Millers, WHCC and…ACI. I have particular items that I prefer from each lab (wish I could find one that offered all the products I want/need with the best quality). But, it is good to have a relationship with more than one lab. Appreciate your info ~ I will take a look at DPI.

  6. Has DPI raised their prices since you ordered? I just downloaded their pricing guide, and the price of the 16×20 alone is $2.50 more than your total for all five prints! I am looking at page 12, digital printing, of the price guide. Am I missing something, or was there an increase?

  7. Are you sure WHCC was $12? They’re 16x20s are $14.40 and always have been. Also, the DPI pricing for a 16×20 is also $14. Can you please explain how you got your pricing? I know they have a $12 minimum, but I order 16x20s a lot from WHCC and have never paid less than $14.40 each. Thanks!

  8. I printed out Pro DPI’s price list and your order added up to $24.14 before shipping. How did you arrive at $12. Did I somehow download the wrong price list?

  9. You might mention that your target here is high-end print labs for professional photographers — that this is NOT a consumer-friendly comparison — and in fact, since Snapfish and Shutterfly (and others as well) are for casual photographers, the list is really comparing Apples to Oranges.

  10. Thanks for the informative article. I just ordered my 5 test prints from proDPI. I can’t wait to see them. Thanks again.

  11. @Alanna Kellogg – As I mentioned in the post, this is comparing the 11 most popular print labs among the readers of our site. I noticed you said “high-end” labs. That’s one of the most important parts about this test!

    What we learned is the cheapest lab had the best quality, and the most expensive labs had some of the worst quality! It doesn’t matter if you’re a consumer or a pro, this test shows how to save money AND get good quality prints.

  12. Wow! I’m excited to read all of this. I’ve been a faithful Miller’s customer for about 4 years now– you make me very curious about DPI because I’ve had more than a couple prints from Miller’s make me want to pull my hair out with disgust because of the coloring. My questions is this: Miller’s recommends that you purchase a colorimeter in order to calibrate your monitor to what their printers are using. Do you have this and is this how you purchased your prints?

  13. @Dustin

    you wrote: “What we learned is the cheapest lab had the best quality, and the most expensive labs had some of the worst quality! It doesn’t matter if you’re a consumer or a pro, this test shows how to save money AND get good quality prints.”

    I understand what you are saying, but disagree that it doesn’t matter if you are a consumer or a pro since your top of the line labs only accept pros as customers. I am a hobbyist who would love to have great quality pictures as well and not have to be stuck with the consumer labs as shutterfly, snapfish or Walmart, but as it looks like the only options I have to get some decent pictures from are Nations Photo Lab and Mpix, who are both accept non-professionals as customers, at least this is what I found out after checking out all the labs you tested. I guess that is better then what I have been dealing with so far, though.

    I do appreciate you guys doing this test for us though, maybe you would consider a more end-user friendly test in the future 😉

  14. I’m glad I’m not the only one who had trouble finding ProDPI’s price list. I thought I was going nuts! A company as great as this should invest in some usability testing for their website, because otherwise, they rock!!

  15. I am not a pro. BUT I have never been happy with prints from Snapfish or Sutterfly.
    I need to find another place to print my pictures. If I am not a PRO what do you suggest. My local print shop has closed.

  16. Great article – is there a reason MPIX Pro wasn’t on the list but Miller’s and MPIX were? It would have been nice to see where they stacked up.

  17. Hi @monika,

    I’m not a pro and certainly took worse photos two years ago than I do now… and I have been using AdoramaPix from the beginning. You might try them out.

    I have had some weird coloring in some of the photos, but I also choose that they color correct at their lab I have also not had my screen calibrated… so it may be that what I’m seeing is not really what I’m sending to them.

    I’ll be checking out the other sites as well. Thanks for the test and post.

  18. I would be curious to know what you think about smugmug as many of my family members use them. Just if you want to do more research! 🙂

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