Advertising on Facebook (EP-94)

In Portrait Session Podcast by Jesse Park

Erica talks with Sarah Evans, the woman behind the course, Social Leads, to discuss the value of Facebook advertising and some best practices associated with it.

  • The value of advertising on social media, especially for portrait photographers
  • Common misconceptions or myths surrounding social media advertising
  • 1-2 takeaways that listeners can do RIGHT NOW to improve their social media marketing

Listener Questions:

  • Peter Foote Slideshows vs std ad vs actual dorky video of me? ┬áBest way to target wedding couples?
  • Brian Pex Does paying for the BOOST feature that they offer really work? I did it once for a test and got many likes on an image but whether that would lead to sales is still a question. Thanks
  • Margo Rader Best type of call to action and wording for that call
  • Tom Fairchild I've lived abroad for over a decade and for the last year or so have been completely on the road. In the next few months I do plan on settling down in a good sized city in the US and was wondering if Facebook Ads are a legitimate way to find new clients in a new area? My portfolio is strong (I hope!) but what would you suggest is the best way to go about finding people interested in my services as a portrait/travel/event photographer?

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About the Author

Jesse Park

Personal Assistant to Jim Harmer. For your own support in your business, please e-mail me at [email protected]