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Erica talks with Sarah Evans, the woman behind the course, Social Leads, to discuss the value of Facebook advertising and some best practices associated with it.
- The value of advertising on social media, especially for portrait photographers
- Common misconceptions or myths surrounding social media advertising
- 1-2 takeaways that listeners can do RIGHT NOW to improve their social media marketing
Listener Questions:
- Peter Foote Slideshows vs std ad vs actual dorky video of me? Â Best way to target wedding couples?
- Brian Pex Does paying for the BOOST feature that they offer really work? I did it once for a test and got many likes on an image but whether that would lead to sales is still a question. Thanks
- Margo Rader Best type of call to action and wording for that call
- Tom Fairchild I've lived abroad for over a decade and for the last year or so have been completely on the road. In the next few months I do plan on settling down in a good sized city in the US and was wondering if Facebook Ads are a legitimate way to find new clients in a new area? My portfolio is strong (I hope!) but what would you suggest is the best way to go about finding people interested in my services as a portrait/travel/event photographer?
Special Discount:
- Use code ERICA for $50 off full course + 30 minute strategy session (education.sarahevansweddings.com)