Erica chats with Jenika McDavitt from Psychology for Photographers about the psychology behind our websites, our wording, and our work.
Jenika McDavitt authors the award-winning blog Psychology for Photographers. She holds a degree in behavioral neuroscience from Yale University and a master's degree in clinical psychology. While starting a photography business, she noticed that her psychology studies applied directly to working with clients and running a business. The goal of her blog is to take what psychologists have learned and teach immediately applicable lessons for creative business owners.
- thinking about who your ideal client is
- finding the things that speak to that person (hopes, dreams, difficulties, fears)
- talk less about yourself and more about them
- find ways to bring them back – the value of blogging and newsletters
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