Psych 101 for Photographers (PS EP-55)

Erica chats with Jenika McDavitt from Psychology for Photographers about the psychology behind our websites, our wording, and our work.

Jenika McDavitt authors the award-winning blog Psychology for Photographers. She holds a degree in behavioral neuroscience from Yale University and a master's degree in clinical psychology.  While starting a photography business, she noticed that her psychology studies applied directly to working with clients and running a business.  The goal of her blog is to take what psychologists have learned and teach immediately applicable lessons for creative business owners.

Key Takeaways:

  • thinking about who your ideal client is
  • finding the things that speak to that person (hopes, dreams, difficulties, fears)
  • talk less about yourself and more about them
  • find ways to bring them back – the value of blogging and newsletters


Psychology for Photographers blog

Irresistible Website and Irresistible Words ebooks

Free e-book How Clients Make Decisions About Money

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