Psych 101 for Photographers (PS EP-55)

In Portrait Session Podcast by Jesse Park

Erica chats with Jenika McDavitt from Psychology for Photographers about the psychology behind our websites, our wording, and our work.

Jenika McDavitt authors the award-winning blog Psychology for Photographers. She holds a degree in behavioral neuroscience from Yale University and a master's degree in clinical psychology.  While starting a photography business, she noticed that her psychology studies applied directly to working with clients and running a business.  The goal of her blog is to take what psychologists have learned and teach immediately applicable lessons for creative business owners.

Key Takeaways:

  • thinking about who your ideal client is
  • finding the things that speak to that person (hopes, dreams, difficulties, fears)
  • talk less about yourself and more about them
  • find ways to bring them back – the value of blogging and newsletters

Links:

Psychology for Photographers blog

Irresistible Website and Irresistible Words ebooks

Free e-book How Clients Make Decisions About Money


About the Author

Jesse Park

Personal Assistant to Jim Harmer. For your own support in your business, please e-mail me at [email protected]