Everything behind a paid photography business.

The Ultimate Business System for Photographers is every Improve Photography business product in one: email marketing, contracts, pricing, client emails, and a complete real estate photography starter kit with a video course.

Get the whole system for $97

Instant access. 6 products, one payment. 30-day money-back guarantee.

Cover of the Ultimate Email Marketing System guide
First page of the Wedding Photography Contract
Page 1 of the price list template
Real pages from the system. The email marketing guide, the contracts and the price list, plus a video course.

Great photos don’t book themselves.

Plenty of talented photographers never turn it into income. It’s rarely the photos. It’s the business around them: finding clients, quoting, protecting yourself, and following up.

This system covers each of those jobs:

  • Get clientsEmail automations and a lead plan
  • Get paid fairlyPrice lists, interviews and contracts
  • Grow a nicheReal estate photography, start to finish

The 6 products inside

Everything downloads from one page. Prices are what each sells for on its own.

  1. A page from the email marketing guide

    Ultimate Email Marketing System $67 alone

    An 18-page guide and 7 ready-made ActiveCampaign automations, with a template for every email.

    See the email system

  2. First page of the Wedding Photography Contract

    Photography Contracts Package $15 alone

    7 editable contracts, 16 pages, written by Jim Harmer: wedding, general, model release, real estate, photo license and second shooter.

    See all 7 contracts

  3. Page 1 of the price list template

    Photography Pricing Guide $19 alone

    A price list template for six kinds of shoots, plus about two hours of recorded interviews with working photographers.

    See the pricing guide

  4. Page 1 of the client email templates

    8 client email templates Bundles only

    Ready-to-send replies for inquiries, follow-ups, contracts and session prep.

  5. A bright kitchen from a real estate shoot in the course

    Master Real Estate Photography $39 alone

    Josh Corrigan’s video course: shooting and editing homes to a professional standard. One video, about 1 hour 46 minutes.

  6. Page 1 of the real estate pricing sheet template

    Real Estate Starter Pack $15 alone

    The paperwork for a real estate photography business.

    • Real estate photography contract (Word)
    • Real estate pricing sheet (Word)
    • 10 real estate Lightroom presets for interiors and exteriors
Get the whole system for $97

6 products, one download page, yours to keep.

Everything you get for $97

Bought one by one, these five products cost $155. The client email templates aren’t sold on their own.

Ultimate Business System

6 products · email, contracts, pricing, real estate

  • Ultimate Email Marketing System

    $67

    18-page guide and 7 automations.

  • Master Real Estate Photography

    $39

    Video course, about 1 hour 46 minutes.

  • Photography Pricing Guide

    $19

    Price list template and 3 interviews.

  • Photography Contracts Package

    $15

    7 contracts, Word and PDF.

  • Real Estate Starter Pack

    $15

    Contract, pricing sheet and 10 presets.

  • 8 client email templates

    Bundle only

    Ready-to-send replies.

  • Bought separately

    $155

$97

One-time payment. No subscription.

Get the whole system for $97
  • Secure checkout by Stripe. Have a coupon? Enter it there.
  • Right after you pay, you go to your download page. There’s no login.
  • 30-day money-back guarantee. Questions? [email protected]
Jim Harmer outdoors with his camera on a tripod

From Jim Harmer

Jim Harmer founded Improve Photography, which has helped millions of photographers get better. He graduated from law school before becoming a full-time photographer, and wrote the contracts in this system himself.

The email system was built with Joe Kerns of MAJiK Marketing, and the real estate course is taught by Josh Corrigan, a full-time real estate photographer.

30 days to decide. No questions asked.

Open every file and watch the course. If it isn't for you, email [email protected] within 30 days and we'll refund your $97.

Questions before you buy

What’s the difference from the Complete Business Bundle?

The Complete Business Bundle ($29) has the contracts, the pricing guide and the client email templates. This system adds the email marketing system, the real estate starter pack and the real estate video course.

Do I need ActiveCampaign?

Only for the email automations. ActiveCampaign is a paid service with a free trial. Everything else works on its own.

Are the contracts legally binding?

They are templates. Change the terms to match how you work, and check them against your local law. Improve Photography is not a law firm, and nothing here is legal advice.

Are the prices right for my area?

They’re a starting point. The price lists were written in 2017 for one market, so adjust them for your area and experience.

How do I get everything?

Right after you pay, you go to a download page with a button for each product. The biggest download is the pricing guide audio, about 190 MB. The real estate course plays on its own page.

Is this a subscription?

No. It’s a one-time payment of $97. If you have a coupon code, enter it on the checkout page.

What if it’s not for me?

Email [email protected] within 30 days and we’ll refund your $97. No questions asked.

Build the business side once.

Email marketing, contracts, pricing, client emails and a real estate photography kit. One payment.

Get the whole system for $97

One-time payment · instant download · 30-day money-back guarantee

P.S. Bought separately, these cost $155. Together they’re $97, and you have 30 days to decide. Get the Ultimate Business System.

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