Stop guessing what to charge.
The Photography Pricing Guide gives you real price lists for six kinds of shoots, plus three recorded interviews where working photographers explain how they set their prices.
Instant download. Word, PDF and MP3. 30-day money-back guarantee.
Charge too little and you burn out. Charge too much and nobody books.
“What should I charge?” is the question we get more than any other. Most new photographers copy a competitor or pick a number that feels safe, and then lose money on every shoot.
This guide gives you a real starting point, so you can set prices with confidence and adjust from there:
- A price for each kind of shootSix shoot types, with packages and per-image rates
- How to build packagesWhat to include at each price, from hours to prints
- How pros got therePhotographers talk through how they started and raised their rates
What’s in the guide
A price list you can edit and send to clients, and about two hours of recorded conversations about pricing.
Price list template
Real price lists for six kinds of photography. Use them as your starting point, then edit the Word file into your own price sheet.
A few of the prices in the template Portrait session, 1 hour, all final images $350 Wedding, 4 hours, 1 photographer $2,150 Wedding, full day, 2 photographers, canvas print $3,600 Corporate headshot, single image $149 Product photo on white, 1 to 4 images $59 each Real estate, home under 3,000 sq ft, with flash $250 Event or PR, first hour $350 Three recorded pricing interviews
Working photographers Connor Hibbs, Nick Page and Sandy Dorau talk about how they got started, what they charge, and why. Listen in the car or at the gym.
- Interview with Connor Hibbs
- Interview with Nick Page
- Interview with Sandy Dorau
Price lists for portraits, weddings, headshots, product, real estate and events.
Everything you get for $19
The price list and the interviews, with no upsells inside.
Photography Pricing Guide
Price list template · 3 audio interviews
Price list template
2 pagesPackages and rates for six kinds of shoots, as an editable Word file and a PDF.
Three pricing interviews
About 2 hoursMP3 recordings with working photographers on how they set their prices.
Download and keep forever
IncludedEdit the template as often as you like, and listen offline.
$19
One-time payment. No subscription.
Get the Pricing Guide for $19- Secure checkout by Stripe. Have a coupon? Enter it there.
- Right after you pay, you get the download link. There’s no login.
- 30-day money-back guarantee. Questions? [email protected]
Also need contracts and client emails? The Complete Business Bundle has this guide, all 7 Photography Contracts and 8 client email templates for $29.
From Jim Harmer
Jim Harmer is a world-renowned photographer, once listed as one of the 10 most popular photographers in the world. He founded Improve Photography, which has helped millions of photographers get better.
He put this guide together because pricing is the question new professionals ask most, and a bad guess in either direction can sink a business.
30 days to decide. No questions asked.
Open the price list and listen to the interviews. If it isn't for you, email [email protected] within 30 days and we'll refund your $19.
Questions before you buy
Which kinds of photography does it cover?
Portraits, weddings, corporate headshots, product photography, real estate, and event or PR work.
Are these prices right for my area?
They are a starting point, not a rule. The price lists were written in 2017 and reflect one market, so adjust them for your area, your experience and today’s costs. The interviews explain how to think about that.
What format is it in?
The price list comes as a Word file (.docx) you can edit and a PDF. The interviews are MP3 audio files that play on any phone or computer.
How big is the download?
About 190 MB, because of the audio. Use Wi-Fi if you can.
Is this a subscription?
No. It’s a one-time payment of $19. If you have a coupon code, enter it on the checkout page.
What if it’s not for me?
Email [email protected] within 30 days and we’ll refund your $19. No questions asked.
Set your prices once, with confidence.
Real price lists for six kinds of shoots and about two hours of pros explaining how they price. Have your new price sheet ready by tonight.
Get the Pricing Guide for $19One-time payment · instant download · 30-day money-back guarantee
P.S. One underpriced wedding costs far more than this guide. For $19 you get a tested starting point and the reasoning behind it. Get the Pricing Guide.