Lesson 4: Dominate Your Portfolio
Dominate your portfolio and impress clients
Are you good enough? Are you a good enough photographer to a be a professional and do this full time or on the side?
We believe that anyone can come in, learn what they need, and be a professional photographer! Just be clear about who you are and what you’re about. Clients need to understand what your skill level is and why your prices are structured a certain way.
No matter what you do, be responsible and charge what your skill level allows. Don’t charge professional prices when you can’t provide professional photos. But you need to have professional confidence when going into a shoot. You need to make sure that your clients are going to be happy with what you can provide no matter what you charge.
Rock Solid Portfolio
1. You need to practice and shoot and do a lot of things to get experience. But first, you need to have people to shoot in order to practice.
2. Put up 15 of YOUR VERY BEST photos in your portfolio. Make sure that they represent your company well.
3. Hire models to help build up your portfolio. You can put out a request on Craigslist or Model Mayhem. We usually hire out at $20/hour for our models.
Nuts and Bolts
You are going to love photos that most people just don’t love. On the flip side, people are going to love photos that you don’t love.
The best thing to do for this is to ask “normal” people (not photographers) and ask what they think. Get an idea of what they think about your photos and put the ones that are most popular in your portfolio.
Plan on getting some thick skin and a good amount of humility. When you get the opinion of others, you will be able to present a portfolio that no one can turn down. You will look your absolute best in the eyes of your client with carefully selected images.
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